How mobile apps are transforming finance in Africa


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For the second year in a row, AppsFlyer and Google have teamed up to bring you an in-depth insight into the African mobile apps landscape. This year, we’ve doubled down on one of the fastest growing sectors: finance.

Mobile has been pivotal to the explosive rise in financial products, with people turning to super apps, digital banks, crypto exchanges, and more, to manage their money and make their way towards financial freedom.

What’s inside:

  • A data-led overview of the finance app landscape in Sub-Saharan Africa
  • Search trends from Google, offering an insight into consumer behavior 
  • Insights into how marketers are upping investment in a bid to scale 
  • Forward-looking trends including the rise of super-apps and privacy changes